 | | |  |  |        | The task now is distributing your knowledge in such a way that it will bring about the difference that your community has envisioned. Choosing strategies for distribution is a matter of deciding what approaches are most likely to result in the recognition, adoption or use of your new knowledge by those you wish to influence. These strategies may include training practitioners, writing proposals, drafting legislation, organizing letter writing campaigns, recruiting spokespersons, mobilizing knowledge activists, publishing articles, or even writing a book. Whatever strategies you choose, important considerations include who is to be influenced, what they need and expect, what message matches their need, how they can be reached most effectively, and who can most effectively introduce your knowledge to them. Reflections 1. Who is it that you want to influence? For what purpose? Why? 2. What do you have to offer that can help them achieve their own purposes and intentions? 3. What form should your knowledge take if it is to be most effective in reaching others? 4. Who can best speak for the difference you want to see and what message should they be delivering? Actions Review the information at Distributing Knowledge. Then, in conversation, reflect on the questions above or others that are more specific to your current situation. Decide on your strategies for distributing knowledge. Develop a plan for distribution that uses the skills and abilities of your community, and decide if there other skills needed in order for you to be most influential. Document your plan so that it is explicit, clear and available to all community members. Be sure to set aside time for regular reflection as your plan unfolds, keeping yourselves open to changing your strategies as necessary. Tools and Resources Distributing Knowledge |  |  |  |  | |