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| | Distributing Knowledge Description Distributing knowledge is a matter of developing a plan for getting information into the minds, hearts and hands of those the community is trying to influence. Knowledge may be distributed through spoken or written language in a multitude of forms, including speaking, publishing, training, use of media or websites, and many others. Example A community whose domain focused on "a comprehensive system for community-wide, after-school programming" wanted to achieve widespread acceptance and use of community standards for the design, implementation, and evaluation of all programs offered in the community. In order to influence program providers, the community published their complete system of knowledge, including their theory, principles and practices, in a handbook and made it available in print form and on the community foundation’s website. Workshops, coaching and technical assistance were also made available to all providers. Newspaper coverage of this initiative was very positive, as was feedback from teachers and parents. Because the community regularly involved program providers at every step of the initiative and supported their adoption of the new standards, acceptance was nearly universal. Approaches Decisions about distributing knowledge for purposes of influencing others should include the following considerations: 1. Who is to be influenced Consider what they need and expect, what knowledge and experience they already have, where they go for new information, who influences their decision-making processes, what publications they read, what experts they consult, and other questions relevant to your own situation. 2. For what purpose will they be influenced Consider your own purposes including acceptance of your point of view, adoption of your theory, use of your methods and practices, recognition of your expertise, or others that are important to you. Be explicit about what you want to happen as a result of your influence, which may relate to increased funding, positive publicity, changes in policy or other outcomes. 3. What knowledge will be distributed Consider what data, information or knowledge will have an impact on those you wish to influence. Determine what form the knowledge will take based on your knowledge of your target audience. Forms may include public presentations, articles, books, cable television broadcasts, websites, training programs, and many others only limited by your resources and imagination. 4. Who will deliver the knowledge Consider what skills, reputation or connections are needed to most effectively distribute your knowledge, and whether or not you have these assets in your community. If not, you may need to call on others for help, including professional associations, legislators, regulators, or others who have access to those you wish to influence. 5. How will you know you made a difference Consider what evidence to look for in deciding if your influence made a difference. Depending on your situation and purposes for influence, explicitly state how you will measure your success. Your methods may be qualitative or quantitative, and may include interviews, questionnaires, feedback forms, demonstrations, stories, or more formal research | |
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